Question 1

1. What is Twimbit CX Stars?

Accepted Answer

The Twimbit CX Stars program is benchmarking program designed to inspire companies to deliver exceptional customer experiences (CX) and to recognize best-in-class CX platforms, processes, and practices across industries.

Question 2

What are the criteria for evaluating the nominations?

Accepted Answer

Nominees are evaluated and rated on a 5-star scale, based on their performance across 4 CX pillars - Digital experience, Service experience, Brand experience, Employee experience

Question 3

3. How are the benchmarked organisations selected?

Accepted Answer

Our benchmarking study focuses on well-established companies that meet three key criteria:

1. Industry recognition and market prominence
2. Substantial revenue performance
3. Sufficient publicly available information for comprehensive analysis

We actively welcome companies to participate through our self-nomination process where they receive the same thorough evaluation as our pre-selected companies to ensure a comprehensive and fair assessment across the customer experience landscape.

Question 4

4. Who are the judges for the twimbit CX Stars Awards?

Accepted Answer

We have an independent set of industry experts as jury members. These include vendors, BPOs, and CX practitioners, who have familiarity with the CX industry processes, practices, and platforms.

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